Job Opportunity: Marketing Manager – Serena Hotels Tanzania
Join Serena Hotels and Elevate Your Career!
Serena Hotels, a leading hospitality brand with 22 upmarket hotels, safari lodges, camps, and resorts across seven countries in Eastern Africa, is looking for a dynamic and results-driven Marketing Manager to join its team in Arusha, Tanzania.
If you have a passion for hospitality, branding, and marketing, this is your opportunity to work with a prestigious brand that values excellence, service, and innovation.
Position: Marketing Manager
Location: Arusha, Tanzania
Employer: Serena Hotels Tanzania
Application Deadline: 15th March 2025
Reports To: Regional Marketing Director & General Manager
Key Job Purpose
The Marketing Manager will assist the Regional Marketing Director in the day-to-day management of marketing activities, agency coordination, partnerships, and brand management for Serena Hotels in Tanzania. This includes overseeing marketing efforts for Arusha Serena Hotel, Lake Manyara Serena Safari Lodge, Ngorongoro Serena Safari Lodge, Serengeti Serena Safari Lodge, Kirawira Serena Camp, Mbuzi Mawe Serena Camp, and Serena Mivumo River Lodge.
Key Responsibilities
Marketing & Branding Execution:
•Develop B2B & B2C marketing campaigns tailored to city hotels, lodges, and camps.
•Manage advertising and promotional strategies based on product features and target markets.
•Coordinate with creative agencies to ensure marketing materials align with brand guidelines.
•Assist in creating press kits and promotional giveaways for media events.
• Execute digital marketing strategies, including social media content for Instagram & Facebook in collaboration with the Regional Digital Marketing Executive.
Client & Partner Engagement:
•Establish relationships with B2B clients, corporate partners, and chambers of commerce to enhance brand presence.
•Monitor industry trends and competitors to identify growth opportunities.
•Coordinate PR, advertising, influencer collaborations, and digital communications efforts.
Campaign Management & Reporting:
• Develop quarterly marketing plans covering MICE, Rooms, F&B, Domestic & International Leisure, and Maisha Spa activities.
•Draft campaign briefs for creative agencies and oversee execution.
•Measure marketing performance using KPI analysis & monthly reports.
•Report progress and campaign impact to the General Manager & Regional Marketing Director.
Brand Compliance & Crisis Management:
•Ensure brand guidelines are followed for all marketing and PR materials (logos, signage, menus, banners, etc.).
•Oversee crisis communication and ensure guest feedback and complaints are reported within 24 hours.
Photography, Videography & Digital Presence:
•Identify and work with professional photographers & videographers for website and social media content.
•Ensure that TripAdvisor, Google My Business, and other digital listings are up to date.
•Maintain an up-to-date media database and share press clippings and media coverage with the Regional Marketing Director.
Qualifications & Skills Required
• University degree in Marketing, Journalism, or Communications.
• 3-5 years of marketing experience, preferably in an advertising agency.
• Strong project management and multitasking abilities.
•Excellent written, oral, and presentation communication skills.
•Experience in hospitality marketing is a plus but not mandatory.
•Ability to work independently and collaborate across departments.
How to Apply
Qualified candidates should send their applications and copies of certificates to:
Human Resources Manager – Serena Hotels Tanzania
📧 Email: hr@serena.co.tz
📅 Application Deadline: 15th March 2025
Why Join Serena Hotels?
At Serena Hotels, we recognize that our people are our greatest asset. We offer:
✔ A dynamic and innovative work environment.
✔ Professional growth and development opportunities.
✔ The chance to work with a globally renowned hospitality brand.
Don’t miss this exciting opportunity! Apply today and become part of Serena Hotels’ success story.